design, process, research & other bullshit
- The branding of metal
An interesting post regarding the branding of metal, via Brand New and Vice.
I found it quite funny that most of the comments on Brand New complained about the legibility and the fact that they all ‘looked the same’, although to be honest I wasn’t expecting anything else; appreciating a subculture as ‘extreme’ as black metal isn’t exactly going to be easy for the uninitiated. Despite that, these logos could at least be appreciated for their amazing linework and the symmetry of the hand rendered type. Above all, a good visual identity should be appropriate for both the brand and the target market - and these logos no doubt succeed in that. In the case of these, legibility shouldn’t even be an issue since what the bands are trying to communicate are often themes of nature, misanthropy, desolation, brutality and utter grimness. The intricacies of these logos further emphasise these themes infinitely better than any typeface could.
Tags: brutal, metal, visual identity
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