design, process, research & other bullshit

  • ieyeayedentity

  • Last week I turned 22. Last week I also received my new business cards from the printers.


    Logotype set in Alejandro Paul’s ‘Affair’, body type in ‘Minion Pro’


    Eye am me.

    The moniker ‘ieyeaye’ is taken from an album by Rahsaan Roland Kirk, a blind avant garde multi-instrumentalist who was known for playing 3 saxophones at once. I’ve always been a fan of jazz, especially the more improvised and experimental side of it, and Kirk’s ‘The Inflated Tear’ is probably one of my favourite records of all time. In “Bright Moments : The Life and Legacy of Rahsaan Roland Kirk (2000)”, Kirk is quoted to have said “That’s what freedom’s all about learnin’ somethin’ then throwin’ it away.” I can’t play the sax, nor will I ever reach his amount of talent - but, like Kirk, I believe that this way of thinking also encompasses my own design process where freedom, expression, experimentation and improvisation is valued most – and anything and everything goes.

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  • booze, reflection, visual identity // 2 Comments // 06:48 pm 11-8-08